Castine Maine Newspaper
On February 2, 2011, Rupert Murdoch's News Corp. launched The Daily, the first newspaper designed exclusively for the iPad.
While a number of major newspapers, including the New York Times and the Wall Street Journal, have iPad apps, The Daily marks the first iPad publication without a print counterpart, and also the debut of Apple’s new subscription pricing model.
Print newspaper circulation and ad revenues continue to decline
The Daily arrives at a time when even the titans of the print newspaper world continue to struggle with declining circulation and ad revenues. An article by Mashable’s Lauren Indvik reports that the New York Times reported a decline of 2.9% in overall revenue for the fourth quarter of 2010, with overall profit declining 26%.